Trump’s Endorsement of Sydney Sweeney Ad Boosts American Eagle Shares
American Eagle Outfitters saw its stock surge nearly 24% following former President Donald Trump's public endorsement of its controversial ad campaign featuring actress Sydney Sweeney. The rally occurred despite criticism that the campaign promoted hypersexualized imagery and potentially discriminatory genetic references.
The retailer maintained the campaign focused solely on Sweeney's jeans, with the tagline "Sydney Sweeney has great jeans" drawing both attention and scrutiny. Market reaction overshadowed the ethical debates, demonstrating how celebrity endorsements—especially from political figures—can drive immediate financial impacts.